Research Guide for: Marketing and Real Estate

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Sources

• Dictionaries & Encyclopedias
  
• Handbooks, Manuals, Almanacs, Yearbooks
  
• Geographical
  
• Related Works
  
• Bibliographies
  
• Internet Sites
  

Dictionaries and Encyclopedias

Blackwell encyclopedic dictionary of marketing [electronic resource] / edited by Barbara R. Lewis and Dale Littler. 1999. GALILEO

Dictionary of marketing communications / Norman A. Govoni. 2004. Library Location: Reference Stacks (Main Floor) Call Number: HF5412 .G68 2004

Dictionary of marketing terms / Peter D. Bennett, editor. 1995. Library Location: Reference Stacks (Main Floor) Call Number: HF5415 .D4874 1995

Dictionary of marketing terms [electronic resource] / by Jane Imber, Betsy-Ann Toffler. Imber, Jane. 2000 . GALILEO

Marketing : the encyclopedic dictionary / David Mercer. 1999. Library Location: Reference Stacks (Main Floor) Call Number: HF5412 .M47 1999

Handbooks, Manuals, Almanacs, Yearbooks

Advertising media A to Z : the definitive resource for media planning, buying, and research / Jim Surmanek. 2004 Reference Stacks: HF5826.5 .S848 2004

Dun & Bradstreet's guide to doing business around the world / Terri Morrison, Wayne A. Conaway, Joseph J. Douress. 2001 Reference Stacks: HF1416 .M78 2001

Major marketing campaigns annual. Reference Stacks: HF5837 .M35

Market share reporter. Darney, Arsen J. 1991 Reference Stacks: HF1040.7 .M37X 1994

Sport summit sports business directory. Reference Stacks: GV583 .S683

Geographical

Related Works

Bibliographies

Internet Sites