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Research Guide for: Marketing and Real Estate
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Collection
Marketing and Real Estate - Collection Development Profile
PURPOSE:
The general purpose of the Marketing & Real Estate collection is to support the
curriculum-related information needs of students and faculty.
- COLLECTION PARAMETERS:
- Language: English
- Date of publication: The emphasis is on recently published materials.
- Chronological coverage: The emphasis is on current knowledge and practice.
Older materials may be purchased for historical topics if included in the
curriculum.
- Georgraphical coverage:
Primarily United States publications and electronic
resources are purchased. Other publications, especially on international issues, can
be considered.
- Formats preferred: The primary materials are monographs and journals.
Audiovisual and electronic resources are selectively included.
- STATUS OF PROGRAM
- Degrees offered: Bachelor of Business Administration in Marketing and Bachelor of
Business Administration in Real Estate.
- Programs are accredited by the American Assembly of Collegiate Schools of
Business.
- Students and faculty (as of Spring 2004):
Faculty - 6 with an additional 3 part-time
- Marketing Students - Majors 187
- Pre-Majors 148
- Real Estate Students - Majors 40
- Pre-Majors 56
- Total 431
- COLLECTING LEVEL - Study or Instructional Support Level
-
The core collection focuses on areas covered by the curriculum, such as brand and
product management; sales promotion; sales management and personal selling;
advertising; public relations; retailing; direct marketing; and marketing research.
Also the library collects materials in residential and commercial real estate sales
and marketing; appraising; mortgage banking; and investment analysis.
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Collection development responsibility resides with the
faculty and chair of the department. The Acquisitions librarian, Reference
librarian, and liaison librarian may also select materials needed for the Reference
or circulating collection.
-
Periodical selection responsibility resides primarily with the Marketing/Real Estate
Department, with recommendations submitted by librarians in ILL, Reference, and
Acquisitions. Periodicals which are available full-text format electronically are
subject to cancellation. Periodicals with low usage are also subject to
cancellation.
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